Packaging Matters in Candy

Business can be a very complicated world and running your own business is even more complicated.  There are so many different ways to run a company and ways to ruin it.  No one wants to start a failing company or even be apart of one but there are some things that just seem to make that happen.  One area that seems to get over looked a lot is the type of packaging that a product has and what impact that can really have on the company and sales.

First thing is focus on is cost.  There are lots of ways that a company can fail and not watching costs is the biggest one.  Every single thing has a cost and sometimes it’s time, and sometimes its literally the cost of the packaging.  It could also be as simple as the shipping costs to get your packages to you.  So make sure you are tracking everything and understand what competition exists and what price breaks other companies can offer.  It is worth taking the time to understand the costs involved and ask others for help to understand what hidden fees and things may be in the works.

Aesthetics is a huge area when it comes to making candy.  If you are making a new candy or even a similar version to another candy the way it looks can impact every aspect of it.   You want the candy boxes to pop off the shelf.  It is sometimes worth it to do lots of tets in lots of different areas. Locations have a big impact on how people feel about a product. One color may be perfect for one area and mean something totally different in another.

Design and feel are big when it comes to candy boxes and the choices people will make.  To be successful people must feel that the package they are looking at is the right one for them. It has to hit home and sometimes it will take lots of iterations to get the right look. So take that into account and make sure the costs are going to be acceptable in getting the look and feel of your target market.

The memories it produces can have a great impact on the purchaser so if you can get your package to tell a story they relate to and can maybe remember that should be part of your design. The impact of memories and past feelings can instantly get someone to buy your product. So don’t discount it!

How to bake an amazing cake.

Cakes and flavor are so incredibly subjective.  This is a statement that is more true than false but it can go both ways.  Some individuals will always think a terrible cake is bad, but some will fight tooth and nail on what makes the best flavor of a cake.  I think the fact that there are hundreds if not thousands of different types of cakes or more that are in existence makes the suggestion that a great cake is subjective more true.  So what do I think is a great way to make an amazing cake.  To me it's pretty simple and that is to simply add your own favorite candy.

I personally like to start the entire process off by going shopping.  Now that is a little harder these days since the covid-19 pandemic has taken place. It is really hard to find the proper baking supplies and it seems that many people are baking more and more now they are staying home more with the lockdown.  So for me I like to go to the store and first choose a flavor of cake.  I am pretty easy going, and usually chose a vanilla cake or a carrot cake because I like those textures and flavors as a base.  I think lots of options are able to be mixed in and man it can be amazing. Once I chose a simple cake mix box I went straight to the candy aisle.

Looking around is where I know I will find my favorite amazing cake and that is because I chose a different one most of the time.  I like to pursue the candy boxes until the right one pops out in my mind.  I want this cake to be special just because every cake should be special.  So I carefully search my memories and also my stomach and search for the perfect candy boxes that will mix together with the cake I have chosen.

Then I purchase them and head home.  It is usually pretty simple to make most cakes because they only need water oil and an egg.  So make sure you are getting those ingredients that the box also states are needed.  Then I like to use an oven that I know measures the proper temperature and I follow the recipe to the tea. So once that is done, Put it all together mix the candy in before you bake and enjoy the perfect amazing cake for you.